Designed By Gardeners
Genus is the world’s first brand of high-performance, technical clothing specially designed by gardeners for gardeners. Based in the beautiful Cotswolds countryside, in a 250 year old cottage, the team take every opportunity to get out there and keep our large garden looking amazing.
We have an enviable reputation for product design, bringing innovative, performance clothing to gardeners far and wide.
Because our clothing is designed, tested, and worn by serious gardeners, it is built with a thorough understanding of what is required when working physically outdoors in all weathers. This is not generic, inferior quality, workwear, or impractical gardening ‘style’. We thoroughly test all new designs and only list them on our website once convinced they deserve to carry the Genus brand.
Alongside our design studio, our fabric development and pattern cutting workshop, gives us the ability to test new fabrics, fit new designs on a range of gardening bodies and explore features and finishes.
Unlike a few ‘outdoor’ brands we design distinctly for men and for women. You will never find us taking a man’s style and applying the ‘just pink it and shrink it’ approach. You will find considered design, available in 4 leg lengths and 8 waist sizes. And plenty of pockets for women and men.
We firmly believe that you get what you pay for. We know our product isn’t cheap but if you look at the detail, the longevity and the quality of material and manufacture, we’re sure you will find Genus to be great value for money.