We’ve just come back from a couple of days at the Sports and Outdoor Trade Fair. This is held twice a year, in summer and winter, and is the premier exhibition for manufacturers of gear for the sports world and for a wide range of outdoor activities.
We were looking for ideas for the next collection of Genus gardening clothes.
In the winter, the outdoor section shows clothes for skiing, trekking, hill walking, mountain climbing, hunting, and in the summer this is extended to water sports of all kinds.
Well-known outdoor clothing brands such as Jack Wolfskin, Rab, Sprayway, Craghoppers Berghaus and Regatta are regular exhibitors.
It’s a very exciting, very busy and very large event. The Genus team came away exhausted, but with lots of ideas and inspiration for new fabrics, new technologies and new aspects of functionality that we can use to create amazing new gardening clothes.
Watch this space.