Partnership

We love gardening

At Genus, we’re totally passionate about gardening. We are an English company, based in the beautiful Cotswold countryside.. Our range is designed by keen gardeners who understand how the right sort of clothes can make gardening more comfortable and ever more enjoyable.Gardening is about kneeling and bending, stretching and walking, and being outdoors in all weathers, and all seasons. The clothes gardeners wear have to work for all activities and in all conditions. This is what Genus Gardenwear offers.

The inspiration

My background is as a practitioner, consultant, and lecturer in marketing, innovation, design and business development. Genus was born out of my own passion for gardening.For most of my adult life I was a frustrated balcony gardener in London. I created really wonderful container gardens, but that wasn’t enough to feed my growing passion. Back in 2009 I left the city and moved to a charming Cotswold cottage with a large overgrown and neglected garden. At last I could feed my passion and create the kind of garden I had always dreamed of. Being a typical city girl I knew virtually nothing about horticulture on this scale. I searched the internet, bought books, asked people questions, and even though I didn’t have a grand plan, the garden began to emerge.

So Genus was planted

That was it! As I couldn’t find a single brand of clothing designed specially for gardeners I decided I had better create one! Genus took root as an idea. It was going to be about performance clothes which reflect the experience of gardening and about putting the person, the gardener, at the heart of the experience.

And Genus is growing

After a year of design and testing we finally launched the brand in September 2013. We now have thousands of delighted customers and more are coming on board every day. Some of these Genus devotees are taking on the role of brand ambassadors and working to convince their friends and colleagues to throw away their old clothes and experience the pleasure and comfort of wearing clothes that are specially designed for gardening.